On a late summer evening in Seoul, I had the opportunity to connect with Lisa Kim, who I knew from her blog – Beauty Bemused – this was our first time meeting and on the table was a bottle of cabernet, I knew right then we’d be great friends. We sat for a couple hours talking about content creation, life in Korea, the upcoming Seoul Bloggers Brunch, and towards the end of the conversation Lisa revealed that she’s launching a K-beauty online store called, Be Mused Korea.
Over the next few months, as Be Mused Korea launched and began building its network, Lisa introduced me to several brands such as Earth’s Recipe, A by BOM, Atoclassic, and ONEOSEVEN.
And, I’m proud to say that the majority of my shelfie features the products I’ve bought from Be Mused Korea – in fact, my top three products include:
As I’ve moved from South Korea, I was worried that I wouldn’t have access to my favorite K-Beauty gems, but thankfully Be Mused Korea ships worldwide, and has shipping specials, which is positively amazing! If I could have a techy moment, I want to say that I love the interface of BMK platform. It’s super easy to navigate and the information is easy to digest, which is especially helpful if someone wants to research all the things – such as ingredients, whether the brand is vegan friendly/cruelty free, and most importantly, how to use the products. This in turn makes it easier for me to convert the rest of the population, AKA my friends and local West Texas community, to the world of Korean Beauty — which often includes mass texting skincare videos and blog posts to my community.
Truth be told, I’ve found it quite distressing that there is a consistent lack of information about where to buy Korean skincare or if the brand is legitimately from Korea and even used in Korea! Honestly, the K-Beauty niche feels super congested at the moment, and with the growing interest in Korean beauty, there are more retailers than ever, which makes us (the customer) demand not only authenticity, but wanting to know WHO is behind the brand. This is what I feel separates Be Mused Korea from other beauty retailers. You can feel the personality and character behind the brand, BMK purposefully connects with its loyal audience and Lisa goes above and beyond to investigate new trends/brands to introduce to the shop, making sure to bring viewers along for the adventure.
Watching Be Mused Korea start as a seed and how Lisa has expertly cultivated it into a unique editorial brand is truly inspiring and motivating. What I love the most and appreciate about Lisa and Be Mused Korea is that she is paving the way for other passionate, female entrepreneurs and beauty enthusiasts alike to bring great quality products to the masses and doing so fearlessly with an unmatched sophistication.
Make sure you follow along with Lisa and Be Mused Korea; I’m super excited for what’s next!
Happy Anniversary BMK!
xx Star Lengas
Currently based in Texas, Star Lengas is an ex- Seoulite and Be Mused Korea’s favorite wanderlust. She is a lifestyle content creator at 87PAGES.com, where she shares her love for travel, skincare, and personal style through visual diaries on Instagram and Youtube.
